The Fit Sid startup, founded by former Miss Universe contestant and former Miss America beauty pageant judge, Fit Sid, is launching a new beauty product called Fit Facial.
The brand will start selling its facial fitness certification program through fitness websites.
Fit Sid’s new product, which will be sold on FitFitness.com and FitFacial.com, will provide certification to women and men who have completed facial fitness training.
“There’s a lot of women that just want to look like what they think a woman should look, and they don’t have the money to buy a whole face-to-face certification,” said co-founder and CEO Shauna Smith.
“So we wanted to offer something to make that happen.”
Smith said Fit Sid will sell facial fitness certifications to women ages 16 and up, and will sell to men ages 18 and up.
The product, the company said, will cost $25 to $35, depending on the length of training.
A fitness certification will include physical, emotional, and mental exercises to help improve a woman’s appearance.
Fit Facials will be available online and through the FitFaces app, which also has a facial fitness section.
Smith said the Fit Facings app will allow women to submit workouts that can be tailored to their body types and health goals.
The app also will include a feature that lets women submit workout videos, which can then be shared on social media.
The Fit Facies website features videos that show how women look while wearing different styles of clothes and makeup, according to Smith.
Smith hopes to bring the Fit Sid product to as many women as possible through the company’s Instagram account, which has more than 2 million followers.
Fit Shapes, a new fitness brand from Fit Sid that is also offering facial fitness products, will be launching in late February.
The company said its products will include yoga poses, yoga poses for men, and yoga poses with women.
Smith expects Fit Shaps to be a “big hit” with women because it will be a more mainstream brand, she said.
“It’s not a sexy thing, it’s not something that’s exclusive to a particular type of women,” Smith said.
Smith and Smith said they are also looking at other ways to attract women to the Fit Shapers.
Smith is also working with Fit Sid to offer a range of other fitness products and to promote fitness in schools.
She said she hopes to expand the company to other industries in the near future.
“We have to be more open to that new opportunity,” Smith told The Wall St. Journal.